MISSION STATEMENT
In a world of information overload, Car and Driver is a trusted resource for car buyers and car enthusiasts. Our passion for the industry, our dedication to data and facts, our ability to synthesize complex topics, and our willingness to hold the industry accountable for its decisions and actions makes us a thought leader in this space. Everything we do is rooted in an irrefutable, deep knowledge of cars that helps us turn readers into experts..
JANUARY: 10BEST CARS
Our curated picks of the 10 most satisfying new cars of 2023. Key features include:
FEBRUARY / MARCH: PERFORMANCE + 10BEST TRUCKS AND SUVS
Continuation of 10Best coverage focused exclusively on the top trucks and SUVs of 2023. Plus a celebration of the fast times we laid down at the track and redefine what it means to be a performance vehicle.
SEPTEMBER: EV OF THE YEAR
Third annual EVOTY issue dives into the current state of EVs available today and identifies which electric vehicle exceeds our expectations. Key features include:
OCTOBER: NEW CARS
Comprehensive look at the market answering--what should our readers wait for? What's worth spending money on? How to shop for a new car today.
OTHER ISSUES
Focused on current automotive news and new product. Key features include:
DIGITAL
Car and Driver comes to life ten times a year as a print magazine that includes reviews, articles, news, testing, and four annual coveted awards and accolades, lead by our marquee franchise Car and Driver 10Best. Partnership opportunities include ad pages, co-branded articles, high-impact print units, and licensing.
SOCIAL
Our digital platforms—from the website to Instagram to automotive media’s best TikTok—saturate our faithful with every scrap of auto info they could ever want. Updated hourly with the latest car news and reviews. Additional partnership opportunities include co-branded articles and video, high-impact digital media, e-commerce, in-market media, and ROS media.
PODCAST
Car and Driver extends its digital footprint to Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube with an always engaged audience. Brand opportunities on social include content and accolade ignition, vertical video, IG stories, and then some.
NEWSLETTERS
Car and Driver Testing brings to life a car’s nuances, advantages, and competitive fitness in a landscape of perceived product parity. Additionally, to help consumers in their evaluation process we offer a trade-in valuation tool.
UPFRONT
This is where we highlight our tech expertise, our insight into consumer trends, our connections to interesting and well-connected people. Our data, behind-the-scenes look at our adventures and sometimes advice on car gadgets to buy live in this space.
THE WELL
Here’s where you find Car and Drivers’ famous comparison tests and reviews of the most exciting new cars hitting the market right now. We also use this space for marquee features on lifestyle or adventure pieces, profiles of industry stars, and thought-leading analysis and testing features.
THE RUNDOWN
Our curated list of the most interesting, most significant and most fun-to-drive cars available on the market right now.
10BEST
Our annual award cuts through the crowded market of more than 300 cars, trucks, SUVs, and vans to find the 10 cars and 10 trucks + SUVs that live up to their purpose while delivering incredible value and a great driving experience. If you're in the market for a new vehicle, this list is your starting point. 10Best Cars released in December. 10Best Trucks & SUVs released in January.
LIGHTNING LAP
Virginia International Raceway's 4.1-mile Grand Course is America's toughest racetrack, a thrilling mix of challenging corners and high-speed straights. Going fast here requires power and grip and resilience, plus a whole lot of confidence. If a performance car is hiding any weaknesses, we'll find them. That's why we return every year with a new crop of vehicles to run the fastest possible lap in the ultimate test of performance that we call Lightning Lap. Released in February.
EV OF THE YEAR
Third annual EVOTY issue, with another 1,000-mile rally to demonstrate the current state of EVs available today. Key features include:to be crowned the Car and Driver EV of the Year, the winner must exceed the expectations of our editorial and testing teams in four key areas: value, mission fulfillment, technology advancement, and fun to drive. Released in August.
EDITORS' CHOICE
Our annual Editors' Choice list to benefit everyone shopping for a new vehicle. "There are lots of really excellent cars and trucks for sale today," says editor-in-chief Sharon Silke Carty, "but this is the list that we would recommend to our friends and family: the 100 vehicles we think are most reliable, safe, and fun to drive. We'd be happy with any of these in our driveways." Released online in February.
